Google Penguin & Panda Updates: Is Your SEO Provider Compliant?

Is Your SEO Service Provider Compliant with the Dreaded Google Penguin & Panda Updates?

Most people think of cute animals when they hear the words "Penguin" and "Panda" but for many search engine optimization service providers, these two words are to be feared. Google's Penguin and Panda are algorithm updates that play separate roles in improving the overall experience of online users. While algorithm updates should be primarily a concern for companies providing online marketing services, business owners who use SEO services should also know about them. That's because if your SEO service provider happens to violate Google’s SEO guidelines, these algorithm changes will drastically affect your website’s ranking and your business will suffer the consequences. So before it's too late, read our guide on the dreaded Google Penguin and Panda updates and what they mean to your business. Introducing Penguin, the Web Spam Fighter The Penguin algorithm is targeted at...

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Why Marketing Automation

What is Marketing Automation "Marketing Automation":  What is it exactly? over the years it has become some-what of an industry buzz-word. Like synergy, SEO, or lead generation, the term "Marketing Automation" finds itself within mixed company of those who use it and know what it is and those who have heard it on the latest episode of Conan and chalk it up to some new fad in business. Perhaps the most difficult aspect of marketing automation is defining what it actually is.  Wikipedia defines marketing automation as"referring to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks." This is a very long way of saying that marketing automation takes repetitive & time consuming tasks and simplifies them by having programs do the work for you. Why Marketing Automation is Important As a...

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